RESUME / CV
NULL GAMES
2024 - 2025
HEAD OF SOCIAL MEDIA
• Developed and executed social strategy for 5+ indie game studios and their upcoming titles
• Created social content (copywriting, video) for 10+ accounts across all major social platforms including TikTok, Instagram Reels, X/Bluesky, Facebook
• Collaborated closely with department heads (PR, Marketing, Streaming & Influencers, Production) to roll out major campaign beats and announcements
• Extracted actionable audience and strategic insights from analytics reporting and social listening
• Kept up to date with viral social media trends and game-specific community insights
INVERSE
2022 - 2023
SOCIAL MANAGER
• Oversee social strategy and publishing for all of Inverse's social accounts
• Produce, script, create social videos covering interviews, reviews, recommendations, and more
• Create promotion plans for special editorial packages and features
• Optimize strategy for each unique platform with bi-weekly and monthly reporting and analytics
• Manage and guide social strategists on daily executions and campaigns
ROOSTER TEETH
2022
FREELANCE SOCIAL PRODUCER
• Strategize with VP Marketing on brand identity relaunch
• Created social planning docs for 4-day live event coverage (RTX, the brand’s annual convention)
• Managed official RWBY animated series social accounts
• Video editing for podcast, show teasers and promo content
patrick faller medIA
2020 - 2022
FREELANCE SOCIAL PRODUCER
• Copywriting and content scheduling for Adobe social properties (FB, TW, IG)
• Create and edit videos for social platforms including TikTok
• Community moderation for Adobe Creative Cloud
• Copywriting and content scheduling for one-off projects
Gamespot
2019 - 2020
SENIOR SOCIAL PRODUCER
• Manage Twitter strategy and content for GameSpot, GameSpot Deals, GameSpot Universe
• Report on monthly social analytics
• Develop and maintain style guide and brand voice
• Guide and mentor junior social producers
• Write and publish timely features for the site
polygon
2016 - 2019
SOCIAL MEDIA MANAGER
• Manage and oversee Polygon's presence and voice on all social channels (Facebook, Twitter, Instagram)
• SEO check all content before it publishes on the site
• Host and co-produce Polygon's flagship podcast, The Polygon Show
• Contribute gaming and entertainment news, op-eds, and reviews to the site
• Identify trends in social media and games, report to the larger team
VaynerMedia
PRODUCTION COORDINATOR
• Produce shoots with location scouting, casting, and budget tracking
• Assist in the creation of pitch videos for new business acquisition
• Oversee asset creation & delivery between account/creative teams and the studio
• Manage timelines for all shoots in the client roster
• Work with the finance team to ensure production costs and tracking adhere to budgets
• Serve as main point of contact between outside vendors and the in-house production team
ASSOCIATE COPYWRITER
• Conceptualized and executed interactive campaigns across multiple digital/social channels
• Leveraged key community insights, performance metrics, and cultural moments when developing content calendars
• Identified white space in current audiences to target new demographics through analytics & emerging tech
• Led brand voice workshops to both pitch and educate brands on strategy and best practices
• Managed and mentored a team of community managers
• Collaborated with paid media, design, and account teams to brainstorm new branded multimedia opportunities
COMMUNITY MANAGER
• Managed and published social content across multiple platforms
• Engaged with influencers and users in order to garner meaningful relationships within the online community
• Formulated both competitive and internal community analyses for monthly reporting
• Monitor real-time Twitter trends and write posts, where applicable, for immediate client approval
• Brainstormed fresh content and copy for weekly content calendars
• Escalated priority posts to clients for crisis management
SKILLS
Social media strategy, brand strategy, social publishing and analytics (Sprout Social, HootSuite, Later, Buffer, etc.), copywriting, content calendar creation, social video creation, blog and newsletter writing, editorial writing, video editing (Premiere Pro), graphic design, community management, project management, podcasting, and excellent meme curation.
Education
New York University (Gallatin School of Individualized Study) 2011: B.A. New Media in Eastern and Western Societies
Humboldt-Universität zu Berlin 2009: German Language
Yonsei University 2009: Korean Language